The G.I. Joe franchise never received glowing critical reviews, but it did find success at the box office. While never on the level of fellow Hasbro property, Transformers, the movies made money. So it has been strange that it has taken this long for Hasbro and Paramount to return and mine that claim. For some time, the rumored reason was that Dwayne Johnson, a.k.a. Franchise Viagra, was holding up movement on the film due to his insanely busy schedule. More recently ,it appears that Hasbro Studios and Paramount are going to entirely reboot the G.I. Joe franchise with the hopes of a more contemporary approachthat will expand the audience. Unfortunately, even though we now have a date, there is still no greater clarity on whether or not this upcoming G.I. Joe film will be the third film in the franchise or a reboot. At least with this announcement, we won't have to wait long to find out.
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